Pointvoucher is thrilled to announce the upcoming launch of Play London with Mr Bean - a mobile game and voucher platform designed to engage people for hours and drive commercial footfall at the same time.

The UK start-up owned by Danes, has partnered with the Mayor of London's promotional agency London & Partners and global distributors Endemol Shine Group, to promote London with the help of the universally recognised Mr Bean. The game will launch in the UK on October 19th and will have its global launch the week after. It will target tourists (domestic and international) as well as Londoners with a projected estimate of +10 million downloads within the first year.

Mr Bean has grown to be a global entertainment and social media superstar with more than 75 million followers on Facebook. Most people remember his good old live action movies with amusement. But his worldwide popularity has grown even further thanks to his presence as a cartoon character. He has also been featured in mobile games before, which has generated millions of downloads and has left his fans craving for even more memorable Mr Bean content.

In this new game the focus is to promote London through Mr Bean. London businesses can, in turn, use the platform to distribute products and great offers to the game’s dynamic audience that will download the game, play, earn voucher points and claim vouchers in the voucher shop connected to the game.

Play London with Mr Bean is an exciting platform and an incredible opportunity for DUCC member brands to obtain greater brand exposure and commercial footfall through the various partnership options the platform offers. The brands can collaborate with Pointvoucher by becoming voucher partners, sponsors, and/or offer products as prizes for the competitions that will be run in the game. Adding vouchers to the game is still free and the sponsorship opportunities are unprecedented.

Follow the link for a better understanding of what the platform Play London with Mr Bean is about and its offerings:

www.play.london

Or watch the game’s promotional video:

Password: pointvoucher

Source: https://vimeo.com/234289477

If interested, contact Kasper Daugaard at kd@pointvoucher.com, as the partnership opportunities will be closing soon in preparation for the game launch on October 19th.


Pointvoucher is part of The Danish-UK Chamber of Commerce via e3Light Group's Premier Membership - The Advisory Board

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